Case study
Streetwear Brand #2
LOCATION
Dallas, TX
INDUSTRY
Travel & Hospitality
RESULT
Turning a Broken Klaviyo Setup Into a 36.4% Revenue Channel
OVERVIEW
A Dallas-based streetwear brand built around limited “One of One” drops and weekly releases. We transformed their underperforming Klaviyo setup into a structured email system designed to generate consistent revenue while staying true to the brand’s identity.
CHALLENGE
Their existing email setup had broken flow logic, incorrect discount connections, weak visuals, no campaign structure, and limited segmentation. Email was contributing just 10.8% of total store revenue and wasn’t functioning as a reliable growth channel.
RESULT
Klaviyo revenue grew from $20K to $76K+, while email’s share of total revenue increased from 10.8% to 36.4%. Campaigns also began consistently generating $1.5K–$3.5K+ per send, turning email into one of the brand’s most reliable revenue channels.
"Our booking inquiries doubled, and guests often mention how helpful the emails were. Huge win."
Luca Moretti, Marketing Director at WellCenter Resorts
